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• An 8-foot-tall pumpkin decoration that's sold at Target has gone viral.
• The $180 piece talks and lights up, and it's currently sold out online and at most stores.
• TikTokers particularly love its catchphrase: "I am not a jack-o'-lantern. My name is Lewis."

Home Depot and Lowe's have been unofficially competing to create the most popular, towering Halloween animatronic in recent years, from the viral 12-foot-tall skeleton to the new 13-foot Jack Skellington.

But Target might have both stores beat with a shorter, unmoving, and unassuming decoration that's hit store shelves.

Late last week, shoppers began sharing videos on TikTok that showed an 8-foot-tall figure with a pumpkin-shaped head and black cloak outfit on display in the department store's Halloween section.

While many thought the decoration was cute, most shoppers were particularly entranced by what the figure says: "I am not a jack-o'-lantern. My name is Lewis."

target slaying the game

The $180 decoration from Target's Hyde & EEK! Boutique line has gone so viral that it's currently sold out at stores across the country and online, where it's described as a "Light and Sound Pumpkin Halloween Ghoul" — not a jack-o'-lantern.

As of Monday, a search for "jack o lantern Target" on TikTok results in dozens of videos with a cumulative 597.9 million views.

Many have filmed themselves going to Target to see the decoration in person and greet it like a celebrity, while others have commented that Lewis is "the best decoration ever."

Some have also created shirts inspired by Lewis, and others have called out Target stores that don't have the decorations plugged in.

A couple of TikTokers have also shared that their local stores are giving the decorations Target name tags that read "Lewis."

The spooky-yet-cute piece does say other phrases, as seen in a TikTok video posted by @meglongo.

"Trick or treat, all you creepy crawlers" is one phrase, and "Crooked smile and glowing eyes, I see all your tricks from way up high," is another.

But most notably — aside from Lewis stating his name — is one that says: "Hello, hello, hello! I'm so happy you could carve out some time to come out tonight."

While you might not be able to buy your own Lewis right now, you should be able to see him at your local store as part of the chain's Halloween section.

Representatives for Target did not respond to a request for comment.

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