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By Viktor Hertz on Flickr A logo is a fundamental part of every brand. Companies spend millions tinkering with their logos, trying to figure out what will stick in the minds of consumers. When a consumer views one, it triggers all sorts of thoughts and emotions. Unfortunately for brands, those aren't always positive. Swedish graphic designer Viktor Hertz put together a series of parody "honest logos" last year that attempted to show what people really think about these big brands, and it was pretty funny.

At any given moment, you can gauge which brand the "cool" New Yorkers are wearing based on the tote bags they carry. This year, I've seen a plethora of grayscale, tie-dye totes emblazoned with the name "alo" in lowercase letters. They come from the popular athleisure brand Alo Yoga, which has been spotted on celebrities including Hailey Bieber and Kendall Jenner. While the company launched in 2007, it's made major strides in recent years.

The real estate crisis doesn't discriminate. Jamie Dimon, CEO of JP Morgan Chase, recently had to drop another million off the listed price for his Chicago home. The 15,000-sq-ft mansion in the Gold Coast area is currently selling for $9.5 million. The Dimons purchased the home in 2000 when Jamie was named the CEO of Bank One, based in Chicago. The rest is history. This story is available exclusively to Business Insider subscribers.

Jimmy Buffett died Friday surrounded by his family, friends, and dogs, his website announced. The "Margaritaville" singer, who co-owned the synonymous chain, reached billionaire status in 2023.  Buffett, 76, was adored by his fans, known as Parrotheads, for singing the glory of a laidback lifestyle. Jimmy Buffett, the singer behind "Margaritaville" and the eponymous restaurant chain, died Friday at age 76.  His official website confirmed his death in a statement: "

When you buy through our links, Insider may earn an affiliate commission. Learn more Cyber Monday is often regarded as the best time to save on all of the cool and fun things you want, but smart shoppers can also find deals on essential items they'd need to buy whether they're on sale or not. If you own a car, Cyber Monday is usually the best time of year to buy tires, and the savings are only one part of it.

Redeem now The New York student who was sentenced to prison in Dubai has finally been freed. Elizabeth Polanco De Los Santos, 21, had her sentence commuted, according to an advocacy group. Detained in Dubai called it a "welcome end" to the student's "hellish" months-long detainment. The New York City college student who was sentenced to a year in prison in Dubai over accusations of "assaulting and insulting"

American Apparel, long notorious for its 'questionable' ad campaigns, has now foregone models entirely in its quest to become the most pornographic advertisers of all time. (Yes, even compared to actual pornographers). Their just-revealed ads show naked, young girls removing their underwear -- but drawn in pencil, by "artist" Boris Lopez.  Apparently that is supposed to make it more acceptable. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.

Redeem now Juan Manuel Marquez, 48, was inducted into boxing's Hall of Fame over the weekend. The Mexican fighter is known mostly for his historic four-fight rivalry with Manny Pacquiao. Marquez KO'd Pacquiao in 2012 with his right hand — a hand which was cast in plaster on Saturday. CANASTOTA, N.Y. — Juan Manuel Marquez's fist that knocked out Manny Pacquiao in 2012 was cast this weekend in plaster to be enshrined forever at boxing's Hall of Fame in Canastota, N.

Redeem now Lego building is a hugely popular genre on YouTube with hundreds of millions of views. Uploads can range from complex constructions to timelapses of simple builds. One YouTuber told Insider he thinks it's childhood nostalgia that keeps viewers coming back. On March 16, a California-based YouTuber who goes by SacredBricks online posted his favorite video to date, which he dubbed a "Lego WAR." The upload, which was just shy of 15 minutes long, showed the anonymous creator building two armies from Lego pieces which he clashed against one another in a stop-motion, animated battle, complete with play-by-play commentary in a voiceover.